Like It or Not, Facebook Is Using Your ‘Likes’ to Its Advantage

814JHP075_WebFacebookLikesHeader_dvWhat do the Kansas State Nurses Association, Liberal Nut Company, Paul Rudd and Marie Osmond have in common? They are all Pages that I have “Liked” on Facebook.

I recently discovered that I have liked 185 Facebook Pages, to be exact. (There are a number of Pages I have followed for work purposes, so my selection of liked Pages is going to be a little inflated with oddities.)

But when I looked through that list of Pages I liked, I couldn’t remember why or how I came to like many of them. Continue reading

Facebook Hashtags

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Want to Participate in a Facebook Hashtag Contest? Don’t Forget to Make It Public!

Lately, there’s been a lot of hype about hashtags on Facebook. Why? Well, for one, it’s now easier for brands to extend their social media contests through Facebook. By asking participants (like you) to include a hashtag with their contest entry status update, brands can now easily track and share the entries. Continue reading

Instagram: My toddler is not for sale.

Dear Instagram –

I wanted to write and thank you for your service. I also wanted to let you know that within the coming week or two I will be downloading my photos and deleting my account – unless you rethink the changes you’ve outlined in your Terms of Service that will take effect January 16.

I realize you’re offering me a free service and I should be grateful. And I am (or was). I’ve really grown to love Instagram. I enjoy experimenting with your filters and trying fun effects on my photos. I also appreciate the ease of being able to take an image, manipulate it and then with one click send it to all of my other social networks (Facebook, Twitter and Tumblr). Additionally I enjoy being able to quickly scan through all of my friends’ photos and interact with them without having to deal with the additional posts that have junked up my Facebook Newsfeed. Continue reading

Increase the eye candy: Facebook’s new Timeline hits pages Friday!

This Friday, March 30, the new Facebook Timeline will be applied to all pages, updating the display to a chronological format and offering features to improve analytics, branding options, and overall fan interaction. Will your page be ready to go? If you’re still wondering what you need to do in preparation, here are some highlights and the most important things to keep in mind:

Cover-image eye candy

The Facebook cover image (the wide, horizontal 851 x 315-pixel photo across the top) adds instant personality to your brand’s page. Be creative! Choose an image that conveys your brand and will be appealing to your audience. Don’t try to get too sales-y though. Facebook won’t allow calls to action, contact information or website addresses in this image area. Continue reading

Pinterest: Indulging the Daydream

As a teen, I spent hours daydreaming, flipping through magazines, scouring the pages for the latest fashions, gadgets, inspirations and celebrity photos. I’d clip images and create poster collages for everything I loved and hoped to become, cool things I wanted to buy, and great athletes I wanted to be like. In general, it was inspiration for the future. These posters adorned the walls of my bedroom, inside the door of my locker and the covers of most of my notebooks (along with some really awesome doodles I did during class).

Digital dreaming

Fast forward 15(ish) years and I’ve started doing the same thing. Only, this time, it’s different. My tastes have changed and the collecting method is digital. Now I’m using my Pinterest account to collect things that inspire me or that I’d like to do/use/have.

Pinterest is an online network that allows users to find images and videos and recipes and DIY projects (get the picture?) and then “pin” them to boards that you create and organize. Other users can follow your boards and like or “repin” the things you’ve pinned. It’s a great way to collect ideas or inspirations, share them with your friends and get their feedback. Pinterest isn’t exactly new (it was founded in 2008), but its invite-only network has become wildly popular in the past six months, especially with women aged 25 – 54.

Inspiring and efficient

Besides being much cleaner than methods of old (goodbye piles of magazines and stinky glue), Pinterest is efficient. (Well, at least it can be, as long as you don’t let yourself get caught up daydreaming.) You can quickly surf through new pins from your computer, tablet or smartphone thanks to Pinterest’s handy app. Also, you can actually purchase related merchandise or download the recipe/project plans you’re lusting after by clicking on a pin and going to the original website from where the concept was pulled.

If you were like me as a teen and are longing to relive your glory days of collage making or are just interested in checking out Pinterest, leave me a comment, and I will invite you to join the network. I promise you will get oodles of great ideas in a matter of minutes from lots of major brands, such as Gap, Kate Spade, Martha Stewart, Lowe’s, etc. Pinterest is kind of like a curated online lifestyle magazine of the future – and I’d love for you to join me in the creative adventure.