As we bask in the afterglow of the 2014 ADDY awards gala, we feel like a team of Olympians stepping away from the podium with a multitude of medals hung jubilantly around our necks. While athletes work tirelessly on physical conditioning, our team consists of ad-letes constantly challenging themselves to go further and do better than projects past. The jhP ad-lete training regimen consist of brainstorming workouts, copy writing drills and deadline races. These exercises keep our creative skills sharp; ever ready to accept the next challenge.
Thanks to the ability to conduct surveys via email or online, discovering what your audience is really thinking is more cost-effective than ever before. And, to help you achieve your brand goals, this type of surveying provides an extremely valuable method for obtaining quantitative research.
Here are our top 10 tips to keep in mind when planning an online survey, plus the one thing not to do:
- Know your goal – and audience. This will make it easier to formulate your survey questions and response options.
- Continue reading
2014 is well underway and you have finally conquered that email wasteland that built up over the holidays. Now you’ve renewed your focus on the upcoming marketing efforts for your company, right? Well, here are three digital trends we think should be in your game plan (or, at the very least, in your
1. Mobile. Is your website mobile friendly? Are you doing any mobile advertising? Does your email marketing look good on a smartphone? If the answer to any of those questions is “no,” you should take a step back and start figuring out how to make that a “yes.”
Well, folks, it’s that time of year again. The undeniable presence of the holiday season is upon us and the ad business is in full swing. We’ve noticed the signs around the jhP office – the garland, the beautiful wreath, those cute little orange ornaments. Subtle sounds of holiday music can be faintly heard from the headphones of our co-workers. The smell of deadlines and baked goods fills the air and reminds us why we love this business.
These days, everyone’s a photographer, and we all benefit from the sharing of beautiful and humorous photos that are both staged and impromptu. Images are captured on smartphones, and even the most basic camera or video options far surpass what was available in the past.