Three Hispanic Personas, Three Marketing Approaches

Three Hispanic Personas, Three Marketing ApproachesHispanic marketing is not a trend anymore. It’s a reality. With 52 million Hispanics living in the United States, this market is not one your brand can afford to ignore.

Like many other demographic groups, young Hispanics are known for being tech-savvy – but that’s not always the case. Continue reading

Like It or Not, Facebook Is Using Your ‘Likes’ to Its Advantage

814JHP075_FacebookLikesHeader_dv_WebWhat do the Kansas State Nurses Association, Liberal Nut Company, Paul Rudd and Marie Osmond have in common? They are all Pages that I have “Liked” on Facebook.

I recently discovered that I have liked 185 Facebook Pages, to be exact. (There are a number of Pages I have followed for work purposes, so my selection of liked Pages is going to be a little inflated with oddities.)

But when I looked through that list of Pages I liked, I couldn’t remember why or how I came to like many of them. Continue reading

Growing Up jhP

Nine years ago, an enthusiastic recent college grad started working at our front desk answering the phone. Over time, her energy and can-do attitude made us trust her with new responsibilities she was interested in. We gave her plenty of room and support to grow while she blazed a trail deep into the world of digital marketing.

With a competitive spirit and an eye to the future, Alissa Menke became the youngest shareholder jhP has had. She now leads our Digital Media team. While it’s easy for us to say what we love about Alissa, it was a nice surprise to discover her personal blog saying what she loves about us. After bribing her with cookies, Alissa agreed to let us share her post with you. Congrats on nine years, Alissa!

Originally posted on August 19, 2014, by Alissa Menke:

Almost double-digits

No, we didn’t just jump forward in time. Leo’s still five. (Thank goodness!)

The double-digits I’m referring to is my time at jhP. Last week I hit my nine-year anniversary mark, so I’ve officially embarked on the final year of my first decade of employment here.

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15 Tchotchkes of jhP

Tchotchke (chäch-ke) noun: an inexpensive souvenir, trinket or ornament. Some may say our “unique possessions” are cheap or tacky, but we consider them creative signs of character. Take a peek at the tokens we display in and around our workspaces, and you’ll get a glimpse of the little things that inspire us each day.

1. No monkey business here, just business monkeys.MonkeyMan

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Want to Succeed Like Them? Read Like Them.

ReadingListWeb“You will be the same person in five years as you are today except for the people you meet and the books you read. Choose both carefully.”
Charlie “Tremendous” Jones, author and motivational speaker
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