Mobile Advertising: Is It Time to Answer the Call?

MobileMarketing291% of Americans have their mobile device within reach 24 hours a daySo it’s no surprise that mobile advertising efforts are finally making their way into business marketing strategy, albeit slowly.

Even those who’ve begun to realize the potential of mobile advertising, however, often have taken only the first step: making sure their website is mobile-friendly. But that’s not enough.

If you’ve taken a wait-and-see attitude toward this new marketing channel, here’s what you may be missing: Continue reading

The 2014 ADDY Award Gala; A Night of Olympic Proportions

ad-letesAs we bask in the afterglow of the 2014 ADDY awards gala, we feel like a team of Olympians stepping away from the podium with a multitude of medals hung jubilantly around our necks. While athletes work tirelessly on physical conditioning, our team consists of ad-letes constantly challenging themselves to go further and do better than projects past. The jhP ad-lete training regimen consist of brainstorming workouts, copy writing drills and deadline races. These exercises keep our creative skills sharp; ever ready to accept the next challenge.

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10 Essential Tips for Conducting an Online Survey

10 Essential Tips for Conducting and Online Survery

Thanks to the ability to conduct surveys via email or online, discovering what your audience is really thinking is more cost-effective than ever before. And, to help you achieve your brand goals, this type of surveying provides an extremely valuable method for obtaining quantitative research.

Here are our top 10 tips to keep in mind when planning an online survey, plus the one thing not to do:

  1. Know your goal – and audience. This will make it easier to formulate your survey questions and response options.
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Three of 2014’s biggest digital trends

2014 Digital Trends

2014 is well underway and you have finally conquered that email wasteland that built up over the holidays. Now you’ve renewed your focus on the upcoming marketing efforts for your company, right? Well, here are three digital trends we think should be in your game plan (or, at the very least, in your
consideration set):

1. Mobile. Is your website mobile friendly? Are you doing any mobile advertising? Does your email marketing look good on a smartphone? If the answer to any of those questions is “no,” you should take a step back and start figuring out how to make that a “yes.”

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