These days, everyone’s a photographer, and we all benefit from the sharing of beautiful and humorous photos that are both staged and impromptu. Images are captured on smartphones, and even the most basic camera or video options far surpass what was available in the past.
The fastest-growing demographic in the United States just keeps growing. And smart advertisers are working hard to ensure their brands capture the attention of this unique audience.
Consider this: There are 50.5 million Latinos in the United States. From 1990 to 2012, Latino buying power grew from $200 billion to $1.2 trillion – and it’s expected to reach $1.5 trillion by 2015. Latinos also are the largest immigrant group to exhibit significant culture sustainability, and they are not disappearing into the “American melting pot.” I can attest to this. As a first generation Latina, it is important for me to both embrace the American culture but stay true to my Mexican heritage. Continue reading
If you’re anything like me, my phone is usually the last thing I see before I go to sleep and the first thing I look at when I wake up in the morning. We live in a world of constant connectivity fueled by the mini-computers that we now store in our pockets, in our purses, in our beds … and, yes, even in our bathrooms. Continue reading
Want to Participate in a Facebook Hashtag Contest? Don’t Forget to Make It Public!
Lately, there’s been a lot of hype about hashtags on Facebook. Why? Well, for one, it’s now easier for brands to extend their social media contests through Facebook. By asking participants (like you) to include a hashtag with their contest entry status update, brands can now easily track and share the entries. Continue reading
Color theory for logo design is deceptively simple: A logo should work well with just one color.
There are no tricks, no shortcuts and no filters that can make a logo great – or save a bad one. Therefore, logo design is often the most difficult of all design challenges. In essence, you want someone to look at the logo you created and think, “Wow, wish I’d thought of that!” Continue reading