Tchotchke (chäch-ke) noun: an inexpensive souvenir, trinket or ornament. Some may say our “unique possessions” are cheap or tacky, but we consider them creative signs of character. Take a peek at the tokens we display in and around our workspaces, and you’ll get a glimpse of the little things that inspire us each day.
Halfway through the year, here are three really memorable – and monumental – public relations and marketing mistakes by people who really should know better.
Awhile back, my brother Aaron (a technology geek) and I (also geeky) had a conversation about ad targeting on the Internet. My parents listened as we discussed the ways Google (and the like) keep track of the websites we visit and the things we search for, and then serve us ads they think will be relevant to us based on that information.
Current estimates say the average consumer sees about 5,000 marketing messages per day. So to cut through all that clutter it’s extremely important that your messages speak directly to your customers – in terms they understand and appreciate.