People are visually inundated with logos every day, but do you ever find yourself wondering why the designers chose this color, those fonts or that design? Here’s the breakdown for a logo project that jhP recently completed for The Marian Clinic to promote their new fundraising event, “Art from the Heart.”
a. The logo began with the simple shape of the heart. The heart already has a widely understood list of positive associations, providing an instant connection for the audience.
b. Spring green was chosen as a high-energy alternative to the traditional red, helping dissociate the logo from Valentine’s Day paraphernalia.
c. The edges were roughed up to convey the feeling of a stamp or hand painting. This touch of traditional media provided the link to personal artistry the logo needed.
d. Contrasting fonts – the blocky Futura and flowing Berthold script – helped create a sense of emphasis and elegance. By punching the words out of the heart shape instead of overlapping them in a different color, the simplicity of the shape was maintained and the weight of the mark was lightened, enhancing the feeling of optimism.
Art from the Heart is a fundraiser for The Marian Clinic, which provides health and dental care for the uninsured in Shawnee County. Students and faculty from five area high schools donated art to sell. Artwork was on display at different locations across the city during the First Friday Art Walk in March, as well as at The Topeka Art Guild.
The jhP team is privileged to work with a group of diverse, exceptional client partners who continue to challenge us with developing creative advertising and marketing solutions. Once again, the strong partnership between jhP and our clients was recognized and rewarded at the 2010 AAF-Topeka ADDY Awards Gala on Saturday. The team earned six Gold ADDY awards and 11 Silver ADDY awards. We also received Best of Show – Campaign for the Blue Cross and Blue Shield of Kansas Multi-Media campaign that involved television, radio, magazine and newspaper ads.
Our very own Brie Engelken was the recipient of the 2010 Carolyn Terhune Volunteer of the Year for her outstanding performance as the AAFT programming chair. We’re very proud of her well-earned accomplishment!
Here’s a full listing of all of jhP’s ADDY Award Winners:
It’s crunch time at jhP! We’re working feverishly to get our booth together for the Chamber Business Expo on Tuesday, October 27. Even Accounts Payable is feeling the pinch. Some of the partners are foregoing breakfast in order to have enough time in the day, while others are harnessing their “super powers” to get the job done!
We can be as creative and as outlandish as we want to when we work on our own self-promotion and this year’s Chamber Expo booth will be no exception. We wouldn’t simply dream up a theme, put out some brochures and call it good. No, we have to design a booth that will captivate and inspire attendees, educate them on our multitude of marketing services and then deliver the creative juice that leaves them wanting more! That’s a tall order. I’m not sure even Superman could fill those shoes…
We promise to wet your marketing and advertising appetite with our tasty display. Visit us at the Chamber Business Expo on Tuesday, October 27 from 1 pm to 5 pm at the Ramada Inn.
More than 335 people completed the Visit Topeka, Inc. logo survey last week, and it’s unanimous, Visit Topeka is the winner!
We used our social media networks to recruit participants through our blog, Facebook Fan Page and Twitter accounts. Visit Topeka also distributed an email blast. Eighty-nine percent of the participants were between the ages of 18 and 64. Just over two-thirds were women, and over 80 percent lived in or nearby Topeka.
The most popular logo received 42 percent of the votes. Here’s how the various logos fared:
Earlier we told you how jhP was in consideration for an American Advertising Federation National ADDY Award for the illustration “Paper Dali,” created to promote the Mulvane Art Museum’s Mountain/Plains Art Fair. At last Saturday night’s National Conference ADDY Show, Dan Billen and Gary Jones received a Silver ADDY on behalf of jones huyett Partners -– the highest honor awarded in the category! This was the first jhP piece to win national recognition from the AAF. Here’s what Dan and Gary had to say:
Dan Billen, in an email from the hotel after the ADDY show Saturday night:
I’m sitting in the hotel room with Gary trying to come down from a pretty big night. We won a Silver ADDY for Illustration, and – because the awards are based on a point system, not by rank – there wasn’t a Gold ADDY given in that category. That puts us at the top of the nation!
There were about 50 tables and several hundred people at the award show. It was a packed house! I did my best to represent jhP with a bright orange tie and orange Converse shoes to match (that was a real crowd pleaser). We dined on huge steaks and watched as people were called up on stage to accept their awards. Pretty soon it was jones huyett Partners’ turn, and Gary and I went up in front of what seemed like an ocean of people to get our award. I felt like a rock star (again!).
Gary Jones, on the ADDY Award-winning project, after returning to the office Monday morning:
The Mulvane Art Museum, which is part of Washburn University, was our client on this project. I serve on the Friends of the Mulvane Art Museum Board of Directors, and jhP works on the advertising for the Mountain Plains Art Fair, one of the big fundraising projects for the museum. Each year I work with our creative staff to come up with a fresh, new look for the fundraiser.
This year’s goal was to select an artist who personified creativity. I suggested Salvador Dali, remembered for his flamboyant mustache and wild eyebrows. Dali was highly imaginative and looked at things in a surreal and grandiose manner. His work was just as striking and bizarre. Our mission was to create an illustration that captured Dali’s energy in a fresh, exciting way. Dan’s personal collage work made me think he could collage a portrait of Dali. With little direction, Dan created the image and it was clearly a winner. We used the illustration on everything (billboards, banners, posters, flyers, postcards, tickets, T-shirts and TV) and the response was fantastic! Some people knew immediately who he was, and others just liked him because he looked so outrageuos and fun.
Receiving a National ADDY award for the piece solidified our confidence that the ‘Paper Dali’ illustration is world-class work. We are thrilled to bring national exposure to Washburn University and the Mulvane Art Museum. jhP has always appreciated the value of supporting the arts, and we’re proud to help children learn through Mulvane Art Museum programs. Topeka is a great place to live and learn about the arts.
Congratulations Dan and Gary! Everyone at jhP is very proud of you for being recognized as among the best in the country and bringing honor to the excellent work our creative team produces every day!
People are visually inundated with logos every day, but do you ever find yourself wondering why the designers chose this color, those fonts or that design? Here’s the breakdown for a logo project that jhP recently completed for The Marian Clinic to promote their new fundraising event, “Art from the Heart.”
