Of course the Internet is changing. Change is what it does best – faster and better than any other medium ever. Although we launched the jhP blog just a few years ago, social media has rapidly gained influence. So now’s an ideal time to reinvent our online presence. We concentrated on three key areas.

Conformity

Building a solid brand requires thoughtful repetition. While jhP has built a presence on most major social media sites, they were constructed one at a time – over time. The existing materials, though strong in and of themselves, expressed different visual philosophies.

It was time to take a look at everything we had going, all at once, and establish a more uniform look. We like to think of jhP’s style as being sophisticated simplicity. Our new designs should collectively reflect that.

Usability

Slick visuals are good, but a website serves a purpose. Users want to quickly access information. We at jhP want to make that easy. The new blog is designed with functionality and simplicity at its heart.

By removing extraneous ornamentation, simplifying the color scheme, and standardizing the appearance of elements, we draw attention to the content and what the user can do with it. Large areas of white space and careful use of the company orange coordinate to focus attention where it’s due.

Facebook, Twitter, and other social media tools have been integrated throughout. Users can comfortably and easily share content with their friends. That interchange is vital in making the jhP online presence meaningful to visitors.

Flexibility

The Internet will change again tomorrow. We’re building to accommodate that change as easily as possible. That means using strong, flexible, accessible standards. The new blog is designed to accept quick revisions to structure and appearance to adapt to whatever comes next.

Thanks for visiting our latest evolution. We hope you like it. Whatever you think, let us know. There is always evolving yet to do.