June 18, 2009
The Many P’s of Great Marketing
In the first week of Marketing 101 we learned the four P’s of the marketing mix: Price, Product, Place and Promotion. But as time went on, we discovered there are many MORE P’s to consider for successful marketing. So which ones are important? All of them!
Briefly, let’s take a look at two more P’s we should keep in mind.
People:
How many times has a company’s employee swayed your opinion of a product or service? Maybe your opinion improved – maybe it got worse! That’s why recruiting and training the best team to represent your business is so critical. As far as the customer is concerned, your people ARE your company.
So make sure you hire people who are well-suited to their positions. And give them good training so they can enjoy doing great work for you. Are your people well positioned for success?
Process:
For several years I worked for McDonald’s. That might be your last career choice – but I loved it. Their focus on process made work fun and easy. McDonald’s processes are time-tested for efficiency and quality control, which makes your meal experience consistent whether you visit McDonald’s in Topeka or Beijing. Fast-food fan or not, you always KNOW what to expect at McDonald’s. And that’s why they’re the category leader.
What processes do you have in place? Are they regularly re–evaluated from an outside perspective? How can improved processes make your customers’ experiences more reliable?
Next time, we’ll look at Physical Evidence and Packaging.
Filed by Brie at 9:44 am under General Marketing
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