Having made countless television commercials and promos over my career, I honestly feel this piece from the Discovery network is the best 60 seconds of self-promotion I’ve ever seen.

The producers seamlessly combine a timeless song with their own line-up. The unique personality of each show/host is spotlighted while tying a diverse group of programs together. The song and images are so catchy that I find myself humming the tune long after I’ve seen the spot.

Plus, Steven Hawking sings.

I wouldn’t change a thing.