You’re pulling out of the drive-thru, and the tantalizing aroma of French Fries fills your car, calling your name. Fumbling around inside the to-go bag, your fingers latch onto the small ketchup packet that will top off your fast-food experience. Wait! You can’t … quite … open the ketchup with your greasy fingers. Biting one corner of the packet, you pull down the other corner, and … !

We’ve all been there, driving back to the office with a stain the size of Rhode Island smeared down the front of our shirt. After 40 years of customers’ complaints about ketchup catastrophies, Heinz has debuted the new and improved packet that will be available at fast-food chains later this year.

Heinz developed its packet so we can easily tear off the end and squeeze the ketchup on our food. Or we can peel back the seal for dunking. Don’t bother grabbing handfuls of packets anymore. The re-design holds three times the ketchup as the original packet. Aside from its useful features, the packet was designed to resemble a small, classic glass bottle of the delicious condiment.

What do you think of the new Heinz packaging?

Image credit: http://www.crunchgear.com/2010/02/04/the-future-to-go-heinz-reinvents-the-ketchup-packet/