http://www.jhpblog.com/money-cant-buy-you-love-even-in-social-media/ The official blog of jhP - jones huyett Partners, a full service advertising and marketing firm in Topeka, Kansas. Thu, 22 Dec 2011 05:29:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.jhpblog.com/money-cant-buy-you-love-even-in-social-media/comment-page-1/#comment-8204 Michael Breneman Mon, 28 Sep 2009 17:15:57 +0000 http://www.jhpblog.com/?p=505#comment-8204 I wonder how many companies have taken USocial up on their new offering. I bet they're doing pretty good. Granted, the companies who are buying fans certainly don't get the jist of social media, but USocial is filling a need... even if only a perceived need. There's a lot of fear and apprehension out there regarding the social media as silver-haired CEOs and small business owners read about Twitter, Facebook and other services and wonder <em>what</em> they're actually reading about...  I wonder if that fear of the unknown has been significant enough to create a niche for this kind of product/business model? Regain control by buying your way in. After all, emotion closes sales, and fear, of all the emotions, sells the most the fastest (in my humble opinion). I wonder how many companies have taken USocial up on their new offering. I bet they’re doing pretty good. Granted, the companies who are buying fans certainly don’t get the jist of social media, but USocial is filling a need… even if only a perceived need. There’s a lot of fear and apprehension out there regarding the social media as silver-haired CEOs and small business owners read about Twitter, Facebook and other services and wonder what they’re actually reading about…  I wonder if that fear of the unknown has been significant enough to create a niche for this kind of product/business model? Regain control by buying your way in. After all, emotion closes sales, and fear, of all the emotions, sells the most the fastest (in my humble opinion).

]]> http://www.jhpblog.com/money-cant-buy-you-love-even-in-social-media/comment-page-1/#comment-8930 Michael Breneman Mon, 28 Sep 2009 17:15:00 +0000 http://www.jhpblog.com/?p=505#comment-8930 I wonder how many companies have taken USocial up on their new offering. I bet they're doing pretty good. Granted, the companies who are buying fans certainly don't get the jist of social media, but USocial is filling a need... even if only a perceived need. There's a lot of fear and apprehension out there regarding the social media as silver-haired CEOs and small business owners read about Twitter, Facebook and other services and wonder <em>what</em> they're actually reading about...  I wonder if that fear of the unknown has been significant enough to create a niche for this kind of product/business model? Regain control by buying your way in. After all, emotion closes sales, and fear, of all the emotions, sells the most the fastest (in my humble opinion). I wonder how many companies have taken USocial up on their new offering. I bet they’re doing pretty good. Granted, the companies who are buying fans certainly don’t get the jist of social media, but USocial is filling a need… even if only a perceived need. There’s a lot of fear and apprehension out there regarding the social media as silver-haired CEOs and small business owners read about Twitter, Facebook and other services and wonder what they’re actually reading about…  I wonder if that fear of the unknown has been significant enough to create a niche for this kind of product/business model? Regain control by buying your way in. After all, emotion closes sales, and fear, of all the emotions, sells the most the fastest (in my humble opinion).

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