Comments on: Mass Social Updates: Convenient, but Effective?

By: Mass Social Media Status Updating | Kansas City Social Media: K2Media

Mass Social Media Status Updating | Kansas City Social Media: K2Media — Tue, 18 May 2010 04:03:31 +0000

[...] friend Alissa Sheley at Jones Huyett Partners in Topeka posted about this very topic recently. She and I share the same opinion about these mass updaters. Alissa said, “I have [...]

By: AlissaSheley

AlissaSheley — Tue, 18 May 2010 01:48:50 +0000

Good point, Brian. There are certainly ways that it can be done effectively, they're just not utilized as often as I'd like to see. Thanks for commenting!

By: bdcheung

bdcheung — Tue, 18 May 2010 00:22:26 +0000

I think a lot depends on the brand's strategy. A hub-and-spoke approach, centralized around a Facebook page, blog, YouTube channel, etc. can have a single item of content syndicated across a number of channels that all link back to the hub and this can be successful.

But if a brand is adopting a pitchfork-type strategy, where one message is separately carried across a number of channels without any cross-talk, then simple syndication will lead to all the problems you've identified.

Thanks for the insight!

- Brian Cheung
http://bridea.wordpress.com/

By: AlissaSheley

AlissaSheley — Fri, 14 May 2010 01:56:36 +0000

Thanks for commenting, Ralph! I completely agree that social media is still so new, no one out there is an expert. It's certainly a topic that I enjoy talking about though!

By: Ralph Rumill

Ralph Rumill — Fri, 14 May 2010 01:52:09 +0000

Great Post!! I think it goes back to WHAT IS SPAM or OVERKILL in marketing. The methods I use between Twitter, FB, and Ping.fm some don't agree with. I use my personal accounts for both BRANDING me and my biz content. I try to be slective on what and where I share each post, but sometimes I want to reach EVERYBODY. I think “new media” is still evolving out of embryo stage and nothing is CONCRETE in personality yet. Best practices are still being declared and created. I could go on and on, but I love this topic.

By: AlissaSheley

AlissaSheley — Thu, 13 May 2010 20:49:19 +0000

I think there's big a difference between utilizing syndicated updates personally versus for a brand. When you're doing it on your own behalf, your involvement in social media is completely up to you and the goals you have. Getting engagement from your friends may not be a priority, but for a brand, I think it is.

It's great to get your posts indexed in search engines, but if you're not responding and engaging customers and potential customers when they comment, you're leaving opportunity on the table. The updates will be indexed by search engines whether you post them individually or in mass.

Thanks for commenting!

By: Brandon_Sheley

Brandon_Sheley — Thu, 13 May 2010 20:26:13 +0000

I'm a fan of ping.fm, I've used it for a few years now.
I like it because I was able to spend an afternoon and setup 20+ accounts across all networks, and I can now post an update and it's sent everywhere.
The reason I like it is because it's a great way to get a new post indexed in the search engines.