jhP’s Hand Jive

03 February 2008 | By the Partners in Commercials

Every year around the beginning of February, advertising and marketing professionals gather in eager anticipation for the commercials debuting during the Super Bowl. Funny spots, heart-warming spots, over-the-top crazy spots – all in search for the concept that will create buzz and become a lasting, memorable message that their audience will remember.

This year, jhP decided to throw our hat into the Super Bowl arena with a commercial of our own. We brainstormed about how to best execute an innovative and effective self-promotion in the high-profile arena the Super Bowl offers. Creative energy surged and the jhP team decided on a concept that truly exemplifies the Power of Partnership. What transpired … well, you’ll have to see for yourself.

What did you think of this year’s Super Bowl commercials? Which was your favorite? Check back to see what commercials were tops with the jhP team.

Click here to see some behind-the-scenes photos from the commercial shoot.

  • http://forum.vbulletinsetup.com/ Brandon

    Nice spot, it was exciting to say that I knew a business that had a Super Bowl Ad the year.

    Great work guys!

  • http://forum.vbulletinsetup.com Brandon

    Nice spot, it was exciting to say that I knew a business that had a Super Bowl Ad the year.

    Great work guys!

  • Larry Stocker

    All…

    In all sincerity, my favorite Super Bowl commercial was "The Power of Partnership." The execution was the essence of innocence and simplicity. And at the end, your logo made me smile.

    I truly admire your creative accomplishments and hope you enjoy all the success the new year has to offer.

    Toward excellence,
    Larry Stocker

     

  • Larry Stocker

    All…

    In all sincerity, my favorite Super Bowl commercial was "The Power of Partnership." The execution was the essence of innocence and simplicity. And at the end, your logo made me smile.

    I truly admire your creative accomplishments and hope you enjoy all the success the new year has to offer.

    Toward excellence,
    Larry Stocker

     

  • webmaster

    Thanks for the feedback Brandon & Larry!
    We really enjoyed the process of making the commercial and hoped that the audience would enjoy the simplicity of our message.
    Alissa

  • webmaster

    Thanks for the feedback Brandon & Larry!
    We really enjoyed the process of making the commercial and hoped that the audience would enjoy the simplicity of our message.
    Alissa

  • Curtis

    As we watched the Superbowl we tried to pay attention to the ads and this one caught our attention. It even got Ethan to stop and watch the hands and listen to the beat. Cool commercial.

  • http://www.paintamerica.blogspot.com/ Rod Seel

    I LOVED the jhP Partnership Super Bowl Commercial! Best spot of the game!

    Very cool. Nice work!

  • http://www.paintamerica.blogspot.com/ Rod Seel

    I LOVED the jhP Partnership Super Bowl Commercial! Best spot of the game!

    Very cool. Nice work!

  • http://www.jcoframing.com/ Josh Pattie

    "HANDS DOWN" the best of the day.

  • http://www.jcoframing.com Josh Pattie

    "HANDS DOWN" the best of the day.

  • Michael Breneman

    I was watching for the jhP commercial and must have stepped away while it was on, because I didn’t see it. What quarter was it in? I did see it on the site though and I thought it was very, very good. It was energetic, engaging and illustrated the real idea of partnership. First class.

  • Michael Breneman

    I was watching for the jhP commercial and must have stepped away while it was on, because I didn’t see it. What quarter was it in?

    I did see it on the site though and I thought it was very, very good. It was energetic, engaging and illustrated the real idea of partnership.

    First class.

  • webmaster

    I'm glad you like our spot, guys!
    Mike – Sorry you missed the commercial during the game. They played it right at the end of the first half before they went into the halftime show.

  • webmaster

    I'm glad you like our spot, guys!
    Mike – Sorry you missed the commercial during the game. They played it right at the end of the first half before they went into the halftime show.

  • Ryan

    Whereas, I did not see the ad during the super bowl, I made sure to tell everyone to watch for it. A cool spot indeed.

  • Ryan

    Whereas, I did not see the ad during the super bowl, I made sure to tell everyone to watch for it. A cool spot indeed.

  • webmaster

    Awesome! Thanks for helping spread the word, Ryan.
    Alissa

  • webmaster

    Awesome! Thanks for helping spread the word, Ryan.
    Alissa

  • Jerry R. Liccardi

    Wow.
    Very nice Superbowl TV spot!

  • Jerry R. Liccardi

    Wow.
    Very nice Superbowl TV spot!

  • Curtis

    As we watched the Superbowl we tried to pay attention to the ads and this one caught our attention. It even got Ethan to stop and watch the hands and listen to the beat. Cool commercial.