Comments on: High-five for your Nice Package http://www.jhpblog.com/high-five-for-your-nice-package/ The official blog of jhP - jones huyett Partners, a full service advertising and marketing firm in Topeka, Kansas. Thu, 22 Dec 2011 05:29:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tracey http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-19 Tracey Thu, 01 Nov 2007 21:44:05 +0000 http://jhpblog.com/?p=29#comment-19 I've noticed a lot of companies going green with their packaging. When I was in Great Britain, a large grocery store chain, Sainsburys, has packaging for fruits and vegetables in bio-degradable and compost-able cardboard and plastic containers. In looking on their website, I now understand that responsibility for the environment is a core part of their brand identity. Not only is that great for the environment, but in addition, like icing on the cake, it's an incredible public relations move. I’ve noticed a lot of companies going green with their packaging. When I was in Great Britain, a large grocery store chain, Sainsburys, has packaging for fruits and vegetables in bio-degradable and compost-able cardboard and plastic containers. In looking on their website, I now understand that responsibility for the environment is a core part of their brand identity. Not only is that great for the environment, but in addition, like icing on the cake, it’s an incredible public relations move.

]]> By: Tracey http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-8889 Tracey Thu, 01 Nov 2007 21:44:00 +0000 http://jhpblog.com/?p=29#comment-8889 I've noticed a lot of companies going green with their packaging. When I was in Great Britain, a large grocery store chain, Sainsburys, has packaging for fruits and vegetables in bio-degradable and compost-able cardboard and plastic containers. In looking on their website, I now understand that responsibility for the environment is a core part of their brand identity. Not only is that great for the environment, but in addition, like icing on the cake, it's an incredible public relations move. I’ve noticed a lot of companies going green with their packaging. When I was in Great Britain, a large grocery store chain, Sainsburys, has packaging for fruits and vegetables in bio-degradable and compost-able cardboard and plastic containers. In looking on their website, I now understand that responsibility for the environment is a core part of their brand identity. Not only is that great for the environment, but in addition, like icing on the cake, it’s an incredible public relations move.

]]> By: Nick http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-18 Nick Thu, 01 Nov 2007 21:14:03 +0000 http://jhpblog.com/?p=29#comment-18 I too have noticed some unique packaging that isn't considered the norm. Some music artists (Kanye West, Puscifer) have newly released cds this year and the cases aren't the typical plastic containers we all know and love. Instead, the cases are made of thick paper, sometimes glossy, with album art throughout as you 'unfold' and find the cd tucked into a sleeve. Saving Plastic Trees is always a good thing! I too have noticed some unique packaging that isn’t considered the norm. Some music artists (Kanye West, Puscifer) have newly released cds this year and the cases aren’t the typical plastic containers we all know and love. Instead, the cases are made of thick paper, sometimes glossy, with album art throughout as you ‘unfold’ and find the cd tucked into a sleeve. Saving Plastic Trees is always a good thing!

]]> By: Nick http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-8888 Nick Thu, 01 Nov 2007 21:14:00 +0000 http://jhpblog.com/?p=29#comment-8888 I too have noticed some unique packaging that isn't considered the norm. Some music artists (Kanye West, Puscifer) have newly released cds this year and the cases aren't the typical plastic containers we all know and love. Instead, the cases are made of thick paper, sometimes glossy, with album art throughout as you 'unfold' and find the cd tucked into a sleeve. Saving Plastic Trees is always a good thing! I too have noticed some unique packaging that isn’t considered the norm. Some music artists (Kanye West, Puscifer) have newly released cds this year and the cases aren’t the typical plastic containers we all know and love. Instead, the cases are made of thick paper, sometimes glossy, with album art throughout as you ‘unfold’ and find the cd tucked into a sleeve. Saving Plastic Trees is always a good thing!

]]> By: Linda B http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-17 Linda B Thu, 01 Nov 2007 15:00:03 +0000 http://jhpblog.com/?p=29#comment-17 The tobacco companies have definitely figured out that unique packaging sells. They don't just use creative packaging on the cigarettes they sell, but the direct mail pieces they send out are incredible. I have received 3-D and oddly sized packaging from Marlboro that truly stand out from all of the other mail pieces that are delivered to my mail box. Whether I am interested or not, I have to open them. A lot of them are interactive and drive you to a website to register to win something. Who can resist the opportunity to win something? They reel me in every time. The tobacco companies have definitely figured out that unique packaging sells. They don’t just use creative packaging on the cigarettes they sell, but the direct mail pieces they send out are incredible.

I have received 3-D and oddly sized packaging from Marlboro that truly stand out from all of the other mail pieces that are delivered to my mail box. Whether I am interested or not, I have to open them. A lot of them are interactive and drive you to a website to register to win something. Who can resist the opportunity to win something? They reel me in every time.

]]> By: Linda B http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-8887 Linda B Thu, 01 Nov 2007 15:00:00 +0000 http://jhpblog.com/?p=29#comment-8887 The tobacco companies have definitely figured out that unique packaging sells. They don't just use creative packaging on the cigarettes they sell, but the direct mail pieces they send out are incredible. I have received 3-D and oddly sized packaging from Marlboro that truly stand out from all of the other mail pieces that are delivered to my mail box. Whether I am interested or not, I have to open them. A lot of them are interactive and drive you to a website to register to win something. Who can resist the opportunity to win something? They reel me in every time. The tobacco companies have definitely figured out that unique packaging sells. They don’t just use creative packaging on the cigarettes they sell, but the direct mail pieces they send out are incredible.

I have received 3-D and oddly sized packaging from Marlboro that truly stand out from all of the other mail pieces that are delivered to my mail box. Whether I am interested or not, I have to open them. A lot of them are interactive and drive you to a website to register to win something. Who can resist the opportunity to win something? They reel me in every time.

]]> By: Aaron http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-16 Aaron Wed, 31 Oct 2007 21:31:43 +0000 http://jhpblog.com/?p=29#comment-16 I've noticed some fancy packaging on my cigarettes, like the buy 2 get one free promotions boxes. It seems they are trying to get into the art scene, with the designs they put on the packs. Great post. I’ve noticed some fancy packaging on my cigarettes, like the buy 2 get one free promotions boxes. It seems they are trying to get into the art scene, with the designs they put on the packs.

Great post.

]]> By: Aaron http://www.jhpblog.com/high-five-for-your-nice-package/comment-page-1/#comment-8886 Aaron Wed, 31 Oct 2007 21:31:00 +0000 http://jhpblog.com/?p=29#comment-8886 I've noticed some fancy packaging on my cigarettes, like the buy 2 get one free promotions boxes. It seems they are trying to get into the art scene, with the designs they put on the packs. Great post. I’ve noticed some fancy packaging on my cigarettes, like the buy 2 get one free promotions boxes. It seems they are trying to get into the art scene, with the designs they put on the packs.

Great post.

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