Crunch Time

It’s crunch time at jhP! We’re working feverishly to get our booth together for the Chamber Business Expo on Tuesday, October 27. Even Accounts Payable is feeling the pinch. Some of the partners are foregoing breakfast in order to have enough time in the day, while others are harnessing their “super powers” to get the job done!

 

We can be as creative and as outlandish as we want to when we work on our own self-promotion and this year’s Chamber Expo booth will be no exception. We would’t simply dream up a theme, put out some brochures and call it good. No, we have to design a booth that will captivate and inspire attendees, educate them on our multitude of marketing services and then deliver the creative juice that leaves them wanting more! That’s a tall order. I’m not sure even Superman could fill those shoes…

We promise to wet your marketing and advertising appetite with our tasty display. Visit us at the Chamber Business Expo on Tuesday, October 27 from 1 pm to 5 pm at the Ramada Inn.

Twitters and Beer

Keeping up with the critical changes in today’s digital media landscape can be overwhelming. But the jhP philosophy is: With a few good friends and a cold brew we can do anything.

Friday, April 10, jhP launched a new educational forum for clients and friends, tied to our famous Beer-30 festivities. Starting at 4:00pm, an enthusiastic flock joined us for our inaugural “Twitter Tips Beer-30.” The education session covered the basics of Twitter, a rapidly growing social networking phenomenon.

In an informal hour, we discussed what it means to follow, tweet, retweet, reply and repeat – highlighting the importance of Twitter in today’s business world. The fellowship was fun, the beer was tasty, and everyone took away a better understanding of Twitter and social media planning.

Such valuable good times must be repeated. We’ll soon host more Beer-30 educational forums about Twitter and other hot digital media topics. Check back soon for dates and times. Better yet, sign up for our email blasts so you’ll know immediately!

How Twitter Can Work for Business

Lately, it’s not uncommon to hear people talking about tweets and retweets. No these people are not discussing birds – they’re talking about the social media network Twitter.

Twitter is a microblogging service where users explain what they are doing and share information in 140 characters or less. The key to Twitter is summed up in five simple steps: Follow, Tweet, Retweet, Reply and Repeat.

If that sounds like gibberish to you, please join the jhP team Friday, April 10 at 4:00 for a fun “Twitter Tips Beer-30” at jhp, 3200 sw huntoon in Topeka. For valuable Twitter info and a cold brew, make your reservation by calling us at 785.228.0900 or by email: lweichert@jhpadv.com. Seats are limited, so don’t delay!

And if you’re still wondering why your company should care about Twitter, consider these facts:

1.)   Twitter is good for business.

I’ve been told many companies are uncomfortable with social networking because they can’t control what’s being said about them. Today’s truth is, more than ever before, the customer controls your brand. So it’s imperative that you find out what your customers are thinking – and saying. Twitter’s search features let you monitor what’s said about your company. This gives you up-front and personal opportunities to monitor and manage your company’s image. If a customer had a poor experience, now you’ll know and can get to the front line, speak with them and resolve the situation. Think of the times you’ve been in a restaurant and had poor service. Do you still go back? You might – if the restaurant’s recovery was handled right. Twitter is your chance to recover and develop a better relationship with your customer base.

2.)   Twitter is a great training and research tool for your employees.

My favorite Twitter feature is following other industry professionals. I can post industry-specific articles or read links posted by other professionals that I find interesting. I no longer have to search various blogs for industry-specific information because I just log into Twitter. Now I’m usually one of the first to know about industry news and emerging trends.

3.)   Twitter allows you to subtly market your business.

Twitter puts a face to your brand and personalizes the experience for your clients and customers, AND it allows people to learn more about what’s going on in your company. Taking part in a tradeshow this week? Let your followers know! Help them realize they should be there to learn that your product or service is just what they’re looking for.

So logon to Twitter and start following people! Remember to Follow, Tweet, Retweet, Reply and Repeat. These five steps will help bring value to your tweeting experience. But also keep in mind that Social Media isn’t something to experiment with. You need a plan and strategy just like all your other marketing efforts. That’s the only way to turn this fun activity into business success.

Make your reservation now for our “Twitter Tips Beer-30,” 4:00pm Friday, April 10 at jhP. Call 785.228.0900 or email lweichert@jhpadv.com and ensure you’ll have a seat. (And a frosty beer!)

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