All Posts in the ‘Branding’ Category


Building a Brand

November 28th, 2007 | By the Partners in Branding | No Comments »

Starting from the ground up.

A couple of months ago, an enterprising trio of young men approached jhP for guidance with their electrical services business startup, Greenwave Electric, Inc. They had a well-thought business plan and a solid USP, but wanted help with brand building.

At our initial meeting in October, we discussed the vision and values for their new business and got a sense of Greenwave Electric’s personality. We also reviewed their business plan and the working logo design they had developed.

After that meeting, we put the jhP Brand Discovery Process into action. Our account service team began researching and drafting a marketing plan, and the creative team began brainstorming additional logo design options.

Click here to see the design options our creative team offered.

Which design is your favorite? Check back to see which logo the Greenwave Electric guys selected.