June 5, 2007
Business boosting – Blogs
In the old days, clients read your newsletter, your website. They marveled at your innovation, your industry know-how, your marked growth. Today, clients read your newsletter and website. They marvel. Then they respond.
With a blog, (such as the jones huyett Partners blog you’re now reading), communication becomes a two-way street. The “post your comment” option in this journal-type format allows clients to instantly integrate your expert knowledge into their experience by asking questions, leaving comments and bouncing ideas.
No need for fancy web publishing skills, blogging is as easy as composing any document. Think of it as your trusty yellow notepad – except everything you jot down is automatically posted to your blog site for others to view and answer back.
How can a blog boost your business?
· Position your business as an industry expert by compiling commonly asked client questions. Earn credibility points by posting informed answers on your customer blog.
· Keep clients informed with up-to-the-minute short takes on company news.
· Post relevant information like new project development, tutorials, images and related links.
Think beyond client communications. Develop different blogs for in-house audiences. Discuss new business strategies among team members. Brainstorm ideas for upcoming presentations.
Filed by the Partners at 4:26 pm under Social Media, Tradeshow, Trends
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