The Superbowl is the advertiser’s dream. People actually look forward to watching the commercials. And with that much attention – coupled with the very high cost of running a spot in the big game – advertisers want to ensure that THEIR spots get noticed. So they advertise their ads!

E-Trade is creating pre-game excitement for their spots with their “Out-takes” trailer in movie theaters and on YouTube:
[youtube]http://www.youtube.com/watch?v=U8Ev5HgGACg [/youtube]

And Doritos is building anticipation through their “Crash the Superbowl” competition:

[youtube]http://www.youtube.com/watch?v=JXFilOnK7os [/youtube]

Although some of these pre-advertisements are as simple as web banners and as traditional as television commercials, others include uses of social media and email blasts. E-Trade created a Twitter account specifically for the event. And Audi re-skinned their home page and sent out email blasts inviting people to pre-register to see their new spot 24-hours before its national debut during the game.
 
What cool pre-advertisements have you seen for Superbowl XLIII?

While you’re watching the big game this Sunday, be sure you check out (and follow) @jhpadv on Twitter! We’ll be posting live commentary throughout the game – giving our take on the commercials as they appear. We’d love to hear from you and get your opinions. Tweet back by replying to @jhpadv or leave a comment here on our blog.

Enjoy the new Superbowl ads! And the game, too, if you like that sort of thing.