Our 2010 New Year Resolutions

blogThe Blizzard of ’09 has drifted away the aftermath of our holiday binges – but that won’t stop anyone from dusting off those treadmills, reading the latest seven-step book to end bad habits and setting some pretty lofty goals for 2010. The jhP partners are no different! We’re prepared to make 2010 even more successful than 2009! Check out our resolutions to see how and let us know what you resolve to achieve in 2010. Have a happy New Year everyone!

My resolution for 2010 is to enter my time sheets directly into the computer instead of writing them on sticky notes. : ) – Alissa Sheley

The upcoming year will be my first year at jhP – and as a college graduate – so I resolve to fill it with as much education as possible. I plan to learn something new from each person at jhP. By the end of the year, I hope to teach something to someone, too. – Angie Marquart

I Resolve to get stains out the first time, every time. – Brian Wells

Every year I have high hopes of following through with a New Year’s Resolution and every year I do GREAT … that is until I wake up and see the giant plate of cookies in the kitchen. This year I vow to make NO New Year’s resolutions – I’ll just stick with the old ones: to give 200+% to everything I do and to be the best person I can be. – Brie Engelken

In 2010 I plan on getting my personal chaos in order. This includes trimming my beard more often, eating less junk food, following the speed limit, going to sleep on time, doing 50 sit-ups every night before bed, organizing my garage, cleaning my clothes more often, learning how to iron my clothes, and getting my time sheets in on time. – Dan Billen

I resolve to work even harder to maximize the position of the client brands we represent. I will better underscore the unique benefits of those brands and raise their position in the market even higher. – Jake Huyett

My goal for 2010 is to try to help everyone I can to be more of what they want to be and help them enjoy as much personal and team success as possible. I also want to show that the ability to say “yes” and help goals happen is infinitely more useful than the power to say “no” and make it stick. – Kurt Eskilson

I resolve to work hard, be more imaginative/creative, listen more, laugh more and learn something new. I may also change my resolution weekly. – Leslie Palace

I resolve to expand my network even further and build relationships so that others can experience the power of partnership with jhP! I look forward to getting to know you! –
Michelle Cuevas-Stubblefield

My goal for 2010 is to work hard for our clients, giving them more earned media than they expect and growing their return on investment. – Tracy Stratton

I plan to procrastinate less, spend more quality time with family and friends and attack every project and goal as though it is the most exciting thing I have on my plate. – Linda Bull

I plan to work harder to mentor and help others be their best. – Gary Jones

Celebrating the Season!

Last weekend the jhP Team gathered with their significant others to celebrate this holiday season and another successful year. Festivities included sharing a hearty meal, hoisting a drink or two, and enjoying a spirited white-elephant gift exchange. Check out these party pictures for a sampling of the fun.

Official Notice: No Snuggies were harmed in the making of this party.

Notice: Your Facebook Profile’s Privacy Settings Have Changed!

Facebook just rolled out an update to their privacy settings, hoping to make them easier for people to use and understand. However, with this update, your profile settings default to a level of sharing that you may not want. Unless you manually override the change, you’ll automatically be sharing status updates, about me, work/education and family/relationship information with “Everyone.” All of this data will be publicly available for search engines to crawl and index. And, with Google adding real-time search results very prominently into their traditional results within the next couple of days (preview real-time here), your status updates could potentially become much more public than you ever imagined.

What can you do if you don’t want to share this information with everyone on the world wide web? Simply go to the Settings drop down, select Privacy Settings and then click on Profile Information. From there, adjust using the drop down menus to meet your own personal comfort level for sharing: everyone, friends of friends, only friends or customize. Then go back to Privacy Settings and click on Search. This will allow you to adjust who’s able to view your information through Facebook and search engine searches.

Advice for Students Interested in an Agency Career

jhP often benefits when well-educated advertising and marketing graduates enter the field. So we make a point to speak at colleges, open ourselves up for questions and offer opportunities for students to come learn what we do. We try to help students understand the hard work and fun times that come with our industry, so we’d like to offer some general advice for those who are interested in the advertising/marketing field.

Internships are a vital part of an advertising or marketing education. It’s important to do as many internships as possible to learn what type of business you want to work in – large agency, small agency or an in-house marketing department. Take the opportunity to become a sponge! Soak up as much real-world experience and information as possible, and don’t be afraid to ask if you can assist anyone and everyone. Going above and beyond in each of your tasks will demonstrate your potential and set you apart from others.

Try to get hands-on experience anywhere that you have potential interest, so you can determine your true passion. For example, if you’re interested in video production, ask a TV station for a shadow day and then volunteer to come back and help out for free for a while. The business gets free labor, and you will be building an essential network of industry contacts while gaining valuable experience.

It’s not called work for nothing! Agency life is a lot of fun, but the hours are long. Be prepared to spend between 55 and 70 hours per week working, reading, learning and doing whatever it takes to make yourself and your agency better. You should expect to work 45-55 hours per week (although these numbers are conservative for some) even after a few years in the business. The world is always changing, and it’s our job to know how to adapt to those changes. Learning never ends in this profession.

Become an active member of your local AAF club or an advertising club at your college. Attend meetings. Ask questions when there are guest speakers. Get on the board and make things happen. You can’t be a wall flower in this industry. Introduce yourself to people and ask them questions about what they do, and ask for advice. You will find AAF to be open to helping students learn and experience as much as possible.

What advice would you give to students looking to gain a footing in the advertising industry?

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