jones huyett Partners

You’ve probably seen, and may belong to, several Facebook Groups, and are a Fan of many Pages. But you might wonder which one is right for your company – a Group or a Fan Page? We recommend a Fan Page because it provides many benefits that your company will miss with a Group. Here are jhP’s top five reasons why Facebook Fan Pages are “where it’s at!”

1. Public Record – Anyone can view a Facebook Fan Page whether they have a Facebook account or not, and Fan Pages are indexed on search engines so they’re easily found. This allows people to  access your company’s Fan Page just like any other website.
2. Personalized URL – After your Fan Page has accumulated more than 100 Fans, you can register for a personalized URL, for example, www.facebook.com/jhpadv. This clean, easy-to-remember URL looks great printed on marketing collateral compared to http://www.facebook.com/ads/manage/#/pages/Topeka-KS/business-name-here/104116816064?ref=search
3. Viral Advantage – If you post an update to your Wall, or add new videos/photos, they also post on the Walls of each of your Page’s Fans. This easily  keeps Fans up to date, encouraging them to interact with the site. Plus, each interaction then goes out on the Walls of all their Friends. This effortlessly increases the number of people exposed to your company’s Page.
4. Insights – Facebook collects statistics for activity on Fan Pages so you can see what videos, photos and updates people like best and how they’ve interacted with them. The insights also reveal basic demographics like age, gender and location.
5. Applications – You can add various applications like quizzes, polls and RSS feeds to your company’s Fan Page to enhance its offerings, giving your Fans even more reason to enjoy visiting your Page regularly. There are thousands of applications available. And since the Facebook coding language was released to third-party coders, you can have a programmer create a custom application, uniquely branded for your company.

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Filed by Alissa at 4:36 pm under Social Media, Trends, online marketing
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Late last week, Facebook launched the Fan Box widget (see ours to the right) to help users more efficiently connect their Fan Pages to their other Web entities. The Fan Box promotes their Page and can help grow membership by being easily embedded on any Web site. The widget consists of a few Fan icons (shown at random), a button to allow people to become a Fan and an optional stream displaying Wall Posts from the Fan Page.

Why is this important? Simply, it’s going to help better leverage your social media presence on the Internet by allowing people to easily connect with you on multiple channels. It’s like a free ad promoting your Fan Page. Post it on your blog or Web site so your visitors know they can also connect with you on Facebook.

The more places you are connected to your audience, the greater opportunity you have to stay top-of-mind. The Fan Box is just one more way to help your fans connect those dots.

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Filed by Alissa at 2:00 pm under Social Media, Trends
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It’s not a reality show but it felt like it! In record time the jhP staff overhauled the office for a National ADDY celebration party! The makeover consisted of major cleaning, painting, track light installation and hanging art. All members of the jhP team created the art displayed throughout the office and we now ooze creativity more than ever – so MOVE THAT BUS for a slideshow of the makeover!

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Filed by the Partners at 4:06 pm under Life at jhP
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Remember how exciting the grocery store checkout stand was when you were a kid? That’s where all the really good stuff was. All those bright colors and tempting candies. The one I always begged for was a parent’s nightmare – that gooey yumminess that came in a squeezable tube. I don’t recall the name, but that bright package still catches my eye.

That’s how big a difference packaging makes. I still buy gum, and many other products, based on what package looks the coolest or is most eye–catching. The same goes for services. When choosing between a car repair shop that’s tidy and in a safe neighborhood or one that’s junky and in a scary area, which do you choose? Based on the physical evidence, you’ll probably go to the first shop. Customers base purchase decisions on comfort and trust. It’s what builds relationships. That’s why packaging and physical evidence are two very important additional Ps in the marketing mix.

Packaging:

It’s about appearances. First impressions and how your product shines next to your competition’s products are crucial. Our lifetime of checkout stand experiences proves that. Packaging can be your strongest asset, or a sales killer – remember Tropicana’s recent rebrand? Consumers come to recognize and depend on the look of our products as they make their choices. So it’s essential to regularly research and reevaluate our packaging designs for impact and effectiveness.

Physical Evidence:

It’s also about facts. Physical realities allow consumers to form opinions of your services or products based on what they see. This is another reason why it’s important to gain insight from someone outside of your company. Find out what people think of your location’s cleanliness, appearance, and how they think your product looks. Is your business’ location organized and attractive? Does your product appear fresh and able to function?

In the marketing mix, sometimes you have to judge a book by its cover. That said, what makes your product or service stand out and shine above the others?

Stay tuned to find out how positioning and perception affect your brand!

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Filed by Brie at 5:13 pm under General Marketing, Trends, package design
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