jones huyett Partners

The Superbowl is the advertiser’s dream. People actually look forward to watching the commercials. And with that much attention – coupled with the very high cost of running a spot in the big game – advertisers want to ensure that THEIR spots get noticed. So they advertise their ads!

E-Trade is creating pre-game excitement for their spots with their “Out-takes” trailer in movie theaters and on YouTube:
[youtube]http://www.youtube.com/watch?v=U8Ev5HgGACg [/youtube]

And Doritos is building anticipation through their “Crash the Superbowl” competition:

[youtube]http://www.youtube.com/watch?v=JXFilOnK7os [/youtube]

Although some of these pre-advertisements are as simple as web banners and as traditional as television commercials, others include uses of social media and email blasts. E-Trade created a Twitter account specifically for the event. And Audi re-skinned their home page and sent out email blasts inviting people to pre-register to see their new spot 24-hours before its national debut during the game.
 
What cool pre-advertisements have you seen for Superbowl XLIII?

While you’re watching the big game this Sunday, be sure you check out (and follow) @jhpadv on Twitter! We’ll be posting live commentary throughout the game – giving our take on the commercials as they appear. We’d love to hear from you and get your opinions. Tweet back by replying to @jhpadv or leave a comment here on our blog.

Enjoy the new Superbowl ads! And the game, too, if you like that sort of thing.

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Filed by the Partners at 4:39 pm under Commercials
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One of the things I love about jhP is the range of people on our team – we have Baby Boomers, Generation X-ers and Millennials. Opinions from each are never lacking and provide a range of history to pull from.

I’m a member of the millennial generation (people born approximately between 1978 and 2000). I can’t remember a time when computers weren’t around, and a time without the Internet was short-lived in my lifespan. When I have a question, I search Google. When I want to talk to a friend, most of the time I do it using Facebook. When I want to get contact information for a client, I check out their profile on LinkedIn. When I need industry advice and news on the trends, I read various blogs that I have bookmarked or I send a question out on Twitter.

And I’m not the only one using multiple online resources. Today I find that even my parents and grandparents are logged in online multiple times throughout the day.

With the way the communication world has quickly changed, I am more and more convinced that marketers should be supporting their traditional advertising dollars by supplementing with online marketing. Now don’t get me wrong – I don’t think it’s okay to pull out of traditional media. I still flip through the pages of my magazines, watch television on a regular basis, and when I’m at my parent’s house I sit and read the newspaper. However, with the growing majority of most people’s time and focus spent on the computer and Internet, it just makes sense to support traditional marketing with digital marketing messages.

So as you’re budgeting for your next marketing campaign, consider earmarking a portion of your advertising dollars to support your message online. Whether it’s through Google Adwords, a Facebook Page and Facebook Ads or a Twitter campaign (just to name a few), consider where your audience is and tap into those social media outlets to supplement your traditional marketing efforts toward them.

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Filed by Brie at 6:02 pm under online marketing
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